How to Finish Everything You Start, So You Can Finally Achieve Your Most Important Goals
This New System Lets You Focus on What Matters — Even If You’re Overwhelmed and Don’t Know Where to Start
Something was seriously wrong. Mike was living the good life.
Every day, he was making a difference in the world – he was the CEO of a company that builds educational software for schools with children who have disabilities.
His work made him happy, and the value he provided to big clients was huge.
Past clients he hadn’t heard from in months would regularly email him out of the blue just to say how awesome his software was and how much it was helping them serve their community.
So what was the problem?
Mike was frustrated, every single day, because there was a huge gulf between his dream version of himself and where he actually was.
From the outside, Mike looked successful. He had a beautiful wife, 4 boys and big, beautiful home. But he’d look around at others on Facebook and Twitter — see them giving keynotes, appearing on podcasts, and landing huge clients, and think, “That should be me.”
This gulf between dream and reality showed up in other ways too. Mike wanted revenue to be 5x time what it was. He wanted to write a book. He wanted to be the devoted Dad he didn’t have as a kid, but he was barely eating dinner with his kids 1 or 2 times a week.
And like many people, Mike knew logically what he should do to achieve those things.
He’d spent hours and hours researching the perfect way to write a book, the perfect time management system to end every day exactly at 5pm, the perfect mindsets for achieving work-life balance.
Yet somehow, none of it ever happened. Why?
Let me ask you: have you ever been in Mike’s position? I know I have.
Back when I was in college, I was full of dreams. I’d envision my future, write out affirmations, lay out the perfect to-do list, plot out the ideal calendar. You name it, I did it.
Yet month after month, I was the same unfulfilled, frustrated person.
Here’s the problem I had, and the problem Mike had too. Maybe it sounds familiar to you.
Like me, Mike had a total inability to focus.
He’d sit at his computer and get ready to buckle down on his book, and then somehow, someway, the news would appear on his browser…
15 new tabs would suddenly appear, full of top 10 lists on the best books for entrepreneurs to read, the best to-do list apps, the best way to block out your calendar…
Then he’d spend an hour or more flipping through all these distractions, close the tabs one by one, and eventually get back to his book. Then he’d look at his to-do list, sigh, close Byword, and get back to the urgent business of the day: answering emails, making phone calls, etc.
You see, Mike was great at getting those things done, things he had to do, like client meetings — which he was a pro at. But then after the important or urgent obligations were over for the day, all his energy would vanish.
He might get one or two other things done in a day, but he just couldn’t find the focus to get more than the absolute essentials done.
(And that was just work — he also had a backlog of personal stuff to do: small projects around the house, plans with his family, decluttering, updating his computer.)
What little focus he could muster was sucked away by interruptions — people calling him, emailing him, client emergencies.
He’d forget stuff, get stressed out, and snap at his team members.
Mike could never summon the focus to do the real things that would get him to where he really wanted to be: a published thought leader and a devoted father.
And because he could only focus on “small fires,” as he called them, he never invested time in his real goals: making more money, becoming a thought leader in his field, and being an amazing dad.
He kept trying the same things: different productivity apps, accountability buddies, reading books, tinkering with his calendar.
But it was like being stuck in quicksand.
The more he struggled, the more he seemed to get sucked back in, never able to reach stable ground. Focus was always just out of reach. Distractions kept him stuck in the quicksand of stagnation.
He’d go on Instagram and see people on amazing vacations with their families, building their dream homes, presenting at TED Talks…and feel the envy like a gut punch. Those were his dreams, too.
Then he’d just sigh, close the tabs, and think, “Wish I could do that.”
Once you stop making progress, you’re declining. And that was true for Mike. He couldn’t break through to real growth, because distractions held him back.
Mike knew he was capable of so much more. He was coming up on 15 years since graduating college, and thinking back on his dreams at 22 versus his life at 37…he knew he’d fallen short. And this knowledge was eating him up inside.
He felt less confident about what he could do as a person. It seemed like his future would just happen to him…like he didn’t have control over it.
Steven Pressfield, who wrote the book The War of Art, said,
Most of us have two lives, the lives we live and the lives we are capable of living.
That was definitely true for Mike.
And it was true for me 8 years ago.
Hi, my name’s Thanh Pham, and I’m the CEO and founder of Asian Efficiency.
8 years ago, every day felt like a new opportunity to disappoint myself. I was doing fine in classes, but I had this vision of myself as a successful entrepreneur, someone who helped others and made a difference in the world. Yet every day, I couldn’t focus long enough to even write a blog post.
I kept getting distracted before I could ever really concentrate. Facebook, the news, TV shows, doing laundry…I’d do anything but focus on working towards my goals.
I didn’t know it at the time, but I lacked the ability to do Deep Work.
And it was only when I went through a phase of productivity experiments that I discovered the seeds of the system I’ve now grown into a full-blown way to live a driven, focused life.
A friend and I dove head first into the productivity literature. We read every book we could get our hands on, we went to seminars around the world with experts like Tony Robbins, and we spent thousands of hours testing techniques out and refining them. All to close the gap between where we were, and where we wanted to be.
Over a period of months, I developed a system that worked for me.
I finally got clarity on my most important goal.
I discovered how to jump start myself into focus, no matter how distracted I was.
I developed a foolproof way to find the ONE thing I needed to work on whenever I felt lost during the day.
I set up systems for addressing the “small fires” in my life: the phone calls, emails, and meetings that had to get take care of but that would destroy by ability to do Deep Work if I let them.
I systemized how to deal with incoming requests, so that every email and “Got a minute?” didn’t become a time debt sucking me away from real productivity.
I found a way to banish distractions, so I no longer felt compelled to open Facebook or Reddit every 5 minutes.
And I discovered easy ways to find the time for Deep Work, no matter how busy I was.
And in the 8 years since, I’ve taught this system to thousands of people, who have paid millions of dollars combined for the information.
But I’m getting ahead of myself.
First…
What Is Deep Work?
I’ve mentioned Deep Work several times now, so you may be wondering what I mean by that. Is it just another word for focus?
Nope. You see, you can focus on anything. You can focus on a grocery list. You can focus on finding the perfect show to watch next on Netflix. But that’s not Deep Work.
Deep Work is a flow state in which you do your most creative work.
It’s when your brain starts making connections between different concepts, when inspired ideas come into your head, when the words flow out of your fingers and onto the keyboard. It’s when you’re tackling a hard problem and instead of immediately doing something else when you get frustrated, you stick with it, until you push through to the other side.
Here’s how it can look. Picture this scene: you sit down at your keyboard for your early-morning writing session. The house is quiet — not a sound.
You’ve got your cup of fresh hot coffee or tea steaming beside you. Your Moleskine journal is next to you, fresh from the journalling session you just completed.
You sit up straight in your chair, click on your monitor, and settle your hands over the keyboard. You know exactly what to do. You have the ONE THING you need to do now.
You start typing, and the ideas start flowing out.
Distractions are the furthest thing from your mind. As you type, your mind zeroes in more and more on what you’re doing. No willpower. No internal friction. No nagging little voice in your head.
Just a state of flow. Deep Work.
After an hour has passed, you push back your chair, stand up and stretch, smile, and walk over to the kitchen to start making breakfast.
Your day has started with a win, and it’s only going to get better from here.
Later, a friend asks why you’re so happy, and you tell them you’ve been getting up early to write the book you’ve been talking about for years. And that you’ve already written 50 pages.
“ Wow,” your friend says. “You’re really doing it. That’s awesome.”
Does this sound like a pipe dream? Or something only a super-disciplined Zen monk could ever hope to achieve?
I want to tell you this: I get Deep Work like that done every single day. And if it’s possible for me, it’s possible for you. It doesn’t require willpower. It doesn’t require working 12-hour days. It doesn’t require yelling at yourself in your head about what a lazy underachiever you are.
It doesn’t require any of that.
Deep Work is something that makes you feel better about yourself, because you get real work accomplished every time you do it. Work that lets you achieve your goals and be the person you know you’re capable of being.
Deep Work is something Mike had never experienced. No wonder he couldn’t write his book. His book wasn’t just a simple “open Byword and write” plan. It was a systematic way to take write the book, get it published and a marketing plan so it would be seen by millions of people across the world.
To get his book out there, he needed to level up his life, his skills, his approach, the entire way he thought of himself.
He needed to get himself from here to there.
But at that moment, as he had been for the past 5 years, he was too overwhelmed to even start.
He had all the information
He had the intelligence
He had the vision
What he didn’t have was a way to START and FINISH everything he needed to do to accomplish his goal.
“Where do I even start?” Mike asked me
Mike came to me because he realized he could only keep doing this for so long.
And as he described the situation to me, I could hear the anger in his voice.
Just last week, I had another great idea for my book. I got it from a great podcast I listened to. I was ready to go. But then…it just never happened. A hundred other things got in the way.
Then yesterday as I was searching in Google Drive for my notes on the podcast, I saw folders for 6 other projects I’d started and half-finished.
Picture that — you’re fired up for a new project, you get ready to start, and you come across folder after folder of unfinished projects.
Projects you were just as excited about as this one.
“What makes you think you’ll finish this one?” you ask yourself. “Why is this time any different? You never finish anything.”
It’s a horrible negative cycle, when you consistently start things and can’t finish them.
Mike wasn’t just frustrated, he was angry at himself.
Angry that his company wasn’t growing.
Angry that he couldn’t even start — much less finish — his most important project (his book).
Angry that all the creative ideas swirling around in his head never went anywhere.
What’s the point of having amazing ideas if you can’t start and finish them?
What’s the point of working if it’s just, essentially, busy work?
Mike would sit at his desk at 7pm every evening, look back on another mostly wasted day, and think, “This isn’t what I got into business for.”
When your focus suffers death by a thousand papercuts, what really dies is 2 things:
1 Your ability to achieve your vision for yourself by following through on your goals.
2 Your self-respect and confidence that you’ll ever make your goals happen.
What makes it so hard for people like you, me, and Mike is that we’re not lazy. We work hard.
But working hard isn’t enough.
As Tony Robbins has said,
“One reason so few of us achieve what we truly want is that we never direct our focus; we never concentrate our power.”
To achieve your important goals in life, you must concentrate your power and direct your focus. That starts with building focus, and knowing where to focus. Being smart isn’t enough.
The poet Thomas Grey wrote a famous poem where he looks on gravestones in a country churchyard and thinks about the unknown Miltons and Cromwells that could be there. People who could have been famous figures in history, but weren’t. They just never had the opportunity.
Similarly, think about the Tony Robbins, Benjamin Franklins, and Steve Jobs who never were. Who could have been — who were on par in intelligence, ideas, and creativity — but could never focus and make their ideas happen.
Think about reaching the end of your life, looking back, and seeing what you could have been — what you could have achieved — but didn’t.
Not because of a lack of intelligence or work ethic, but a simple inability to do Deep Work. To truly focus on important work.
That future loomed over Mike. He saw the huge gap between what he could be and what he was.
And it was his lack of focus standing in the way.
Are You Stuck in “Putting Out Small Fires” Mode?
Have you tried using GTD, task apps, OmniFocus, Spotify playlists, and other productivity tools — and still find you can’t focus?
Do you still find yourself overwhelmed with distractions, open loops in your head, ideas, and your backlog of tasks?
It might surprise you to know that a lot of our clients have this problem. They’re excellent at their work. They rarely fail to deliver on things that have to get done.
But when it comes to achieving their goals — the goals that keep them up at night — that’s where they fall short.
And that’s because they’re stuck in “putting out small fires” mode and managing the urgent — but neglecting the non-urgent and important.
Over the past 7+ years, we’ve helped hundreds of clients get better focus.
So when Mike came to me for help, I knew what to do.
I guided him through the focus system we’ve developed, and that I use personally to stay focused in my life.
I gave him quick wins to instantly boost his productivity.
Then I guided him through the myths holding him back from focusing, helped him develop new mindsets, and gave him real-world ways to handle the emergencies that pop up and threaten to destroy focus.
We also worked together to define his One Thing to work on — out of the 300+ on his list.
This gave Mike a clear plan for how to prioritize and where to start.
Before, Mike used to do maybe 20 minutes here and there of focused work. Within a week, he was doing 2 hours of focused work a day. Within a month, he’d handled his entire backlog and was able to do 4 hours of focused, high-value work every workday.
He wrote eight chapters in one week. The daily energy boosts Mike got from accomplishing important, focused work every day gave him the confidence he needed to approach the big, intimidating publishers he knew he could land — but was too scared to contact before.
His employees noticed the difference. He was calmer, more on top of things, and handling all his responsibilities with minimal stress.
His wife and kids saw a happy daddy. He was there every morning to get the kids ready for school and at 5pm ready for dinner time.
After seeing Mike’s results, I started thinking: I love working with clients one on one, but I wanted more people to see these results for their own focus.
Plus, focus is one of the #1 topics people ask us about.
Questions like:
- “How do I stay focused and motivated long enough to finish what I started?”
- “How do I focus while allowing for open communication so my staff can easily ask me questions?”
- “I have a million ideas and tasks. How do I know the best one to start with?”
- “I work in a large bureaucracy with multiple meetings called per week, and each meeting interrupts my focus for 3+ hours. What do I do?”
- “ What if I miss something important when I go offline for deep work mode?”
- “How do I make myself do something that doesn’t have a deadline?”
- “How do I get more than a week ahead, so I’m not always putting out fires?”
The antidote to feeling overwhelmed is knowing where to start. And the antidote to a lack of focus is the ability to do Deep Work so you finish what you start.
18 months ago, the Asian Efficiency team and I started developing a course to distill all our knowledge about focus and Deep Work in one place.
First, we sent out surveys to tens of thousands of people. Then we followed up with over 100 hours of one-on-one interviews to better understand the problems people were having with focus.
We then tested dozens of new ideas with beta testers. We adapted tactics based on their feedback and iterated techniques until our testers achieved the increased focus they were looking for.
Then we met as a team and spent days reading interview transcripts and hashing out the outline of our course. After that we spent weeks shooting all-new videos, putting together the course material, and organizing it all into a flow that takes you from zero focus to superhuman focus.
Tens of thousands of dollars went into creating this course. We knew we had to make the best focus course available so other people could have the same level of success Mike and our other clients were seeing.
And along the way, during all that research and work…
…We Discovered Something Weird
This was surprising, but it’s true:
99% of the focus advice out there gives you either tactics or mindset changes, but NOT both.
So if you take an online course that gives you all the tools you need, great. But how much good is that going to do if your mindset and energy are constantly sabotaging you?
On the other hand, if you take a course with 100% mindset advice, how do you implement it in the real world? Change isn’t really change if it just stays inside you and never becomes real through practical action.
From our work boosting the focus of hundreds of students, I knew that we needed both mindset and tools.
And that these needed to fit together seamlessly. There’s no point in addressing the underlying psychology with a tool that doesn’t fit.
That’s our system’s “secret sauce”: we give you the mindset and tools you need to achieve zen-like focus — and they work together hand in hand, as part of a seamless system.
And after 18 months of work and tens of thousands of dollars in research and staff time invested, I’m proud to announce that system: Finisher’s Fastlane.
Finisher’s Fastlane: The Key to Finishing What You Start and Achieving Your Goals
Our system is the key to doing the Deep Work that will finally let you start and finish everything you need to do to accomplish your goals.
Do you feel like you’re overflowing with ideas and new opportunities, but you don’t know where to start?
We have practical steps to help you zoom out, prioritize, and work on what matters.
Here’s what you’ll get in the Finisher’s Fastlane:
- 5 Focus Hacks to boost your focus immediately — you can do these TODAY and feel the results instantly
- How to get clarity on your big goal and vision for the future
- How to organize your calendar and schedule for Deep Work
- How to prioritize your projects and tasks so you always focus on the right things
- How to organize your desk and office for optimal focus and performance
- How to find the ONE THING you need to work on — even if you have 100+ items on your to-do list right now
- The right way to politely deal with a boss or manager who disrupts your focus (and get back to your work that matters)
- How to say no without hurting anyone’s feelings, so you can firmly prioritize your focus
- How to balance multiple, competing goals from multiple sources (essential if you work in a corporate setting) — Elite only
- The power of tailored conversation, and how Brooks’s coworker used it to land a phenomenal promotion offer — Elite only
You’ll receive these focus boosters via:
38 videos that take you through our focus system step by step.
Action plans to help you put the information into concrete action.
All the presentation slides, so you can easily review the info from the videos.
38 transcripts, so you can read along at your own pace.
And — if you buy now — we’re including
3 bonuses guaranteed to boost your focus:
Procrastination Masterclass ($199 value) — Learn our 6 practical techniques for defeating procrastination, so you always get done what need to, when you need to.
This will work for you:
- Even if you’re a chronic procrastinator with a life-long habit of starting your projects at the last minute
- Even if you feel undisciplined and can’t “force yourself” to do things
- Even if you’ve already tried a million different things, like rewarding and punishing yourself, getting an accountability partner, or scheduling times when you “don’t procrastinate.”
- Even if you have a habit of fiddling around with app settings, color coding your calendar, and organizing all the files on your desktop rather than buckling down and doing your work
No more late nights making up for wasted time. This course is not available for sale anywhere else, so get it now while you can — free. You’ll learn:
- How to sit down and start working in 5 minutes, no matter how unmotivated you feel
- How to conquer the overwhelm preventing you from starting a project, even if you have to read 10+ emails and read 5 different files just to get started
- How to determine what you can start on when you’re waiting on input or deliverables from another person
Shiny New Object Masterclass ($199 value) — If you lose focus or get distracted easily, this ultra-specific masterclass is for you. You’ll learn how to say “no” to time-wasting apps, and how to avoid the trap of trying out to-do list app after to-do list app.
This Masterclass will help you even if:
- You have a history of signing up for online courses, taking 20% of the material, and not following through
- You have a habit of signing up for every new productivity app that comes out, hoping this will finally be the one that helps you focus and work on your goals
- You’ve started and stopped 10+ different productivity systems…GTD, 12 Week Year, you name it
No more time-wasting hours spent setting up apps and reading random blog posts. We’ll help you cut through the noise of shiny new objects and focus on what matters. You’ll learn:
- How to save that shiny new object for later, so you can focus on what you need to now — without worrying you’ll forget about something you might want to try later
- How to quickly size up an app to see if it’s worth your time (hint: this is something a lot of people don’t consider, and it will quickly tell you whether an app has longevity or is just a flash in the pan)
- How to pick a system (whether it’s note taking, using a calendar, setting up a to-do list, or something else) and stick with it long enough to see whether it’ll work…no more jumping from system to system, only for each one to fizzle out
Focus for Parents Masterclass ($199 value) — It can be hard to focus when you’re responsible not just for yourself, but additional humans who depend on you for everything!
This will work for you, even if:
- Last-minute changes in your kids’ plans are constantly throwing a wrench in your schedule
- You can never get a quiet half-hour alone to focus on your work
- You can’t imagine getting up early for “me” time, because you’re too exhausted and even if you did, your kid would wake up, find you, and pull you into a crayon/homework/cartoon vortex
We’ve interviewed 50+ parents to find the focus tactics that work, no matter how crazy your schedule is or how young your kids are. You’ll learn:
- How to get at least 1 solid hour a day to yourself for Deep Work
- How to gain control of your schedule, no matter how many times the babysitter cancels at the last minute or science projects have to be both started and finished the night before
- How to drown out the distractions and focus — no matter how much kid-induced chaos is going on in the background
Your Finisher’s Fastlane Package
When you join the Finisher’s Fastlane, you’ll be joining a group of hundreds of Asian Efficiency customers who have radically increased their focus for life.
After you log in, you’ll be greeted by a welcome video. Underneath, you’ll see the course content, starting with the Focus Quick Start. Once you’ve clicked on that, you’ll start moving through our focus system step by step.
In only 7 days or less, you’ll change your self-defeating, procrastination-enabling mindsets, and replace them with healthy, focus-boosting mindsets. You’ll get the tools you need to put the system into place.
You’ll finally be able to choose and start a project with the confidence of knowing you can finish it — because you can do Deep Work at will.
And everyone around you will notice, as you start achieving more goals in a month than most people do in a year.
Which of these 3 options below is the best way for you to start?
Finisher’s Fastlane
3 Monthly Payments of
$169
- Online Course
- Video Screencasts ($199 value)
- Deep Work Masterclass ($199 value)
- Planning Perfect Week Masterclass ($199 value)
- Focus Apps and Tools Masterclass ($199 value)
- Corporate Productivity Masterclass ($499 value)
Finisher’s Fastlane Elite
3 Monthly Payments of
$199
- Online Course
- Video Screencasts ($199 value)
- Deep Work Masterclass ($199 value)
- Planning Perfect Week Masterclass ($199 value)
- Focus Apps and Tools Masterclass ($199 value)
- Corporate Productivity Masterclass ($499 value)
Finisher’s Fastlane Corporate
3 Monthly Payments of
$399
- Online Course
- Video Screencasts ($199 value)
- Deep Work Masterclass ($199 value)
- Planning Perfect Week Masterclass ($199 value)
- Focus Apps and Tools Masterclass ($199 value)
- Corporate Productivity Masterclass ($499 value)
How to Decide Which Package Is Right for You
I know this course isn’t cheap. And if you’re not ready to invest in your focus, that’s OK.
But if you’re sick of not being able to focus — of never knowing what to work on or how to get started, or never being 100% sure that you’ll finish what you start — then this course is definitely for you.
When you’re ready to invest, I want to make sure you choose the right package.
Finisher’s Fastlane Corporate is for any manager or high-level employee working in a corporate setting. We offer you real-world ways to boost your focus, even if you have too many meetings to attend, a boss who constantly interrupts you, and multiple goals from multiple departments competing for your focus.
Finisher’s Fastlane Elite is ideal if you don’t work in corporate, and you want to gain the ability to do deep work and focus. You know that without deep work, your business or your work will stagnate. You’ll do fine — like you are now — but you won’t get the fast results like you want to.
Finisher’s Fastlane is perfect if you want the foundations of increasing focus — the system that has worked for hundreds. (But you’ll miss out on all the free bonuses that will help you defeat procrastination, ignore shiny new objects, and boost your focus as a parent.)
Your Rock-Solid Money-Back Guarantee
I’m so confident in the power of Finisher’s Fastlane to boost your ability to achieve your goals that I’m offering the best guarantee I possibly can.
I want you to have 100% confidence that your investment will be well spent.
After you’ve taken Finisher’s Fastlane, I promise that:
You’ll be able to achieve any goal you set for yourself
You’ll be able start and finish the work that will get you to your goals
You’ll feel yourself becoming the person you’ve always known you could be, because you’ll finally have the ability to laser in and do the work that matters — Deep Work on your goals
If you aren’t completely satisfied with Finisher’s Fastlane, I insist you get your money back. Just send one email to support@asianefficiency.com for a refund within 60 days of your purchase.
If you contact us for a refund, we’ll issue it promptly and courteously. We’ll even eat the credit card processing fees, so that trying this course is 100% upside for you.
With the Asian Efficiency Money-Back Guarantee, you can only win. Either you start achieving your goals at an unprecedented pace, or you get your money back.
So why not give Finisher’s Fastlane a try?
Finisher’s Fastlane Has Worked for Hundreds of People
“The recent course put on by AE was a simple reminder that focus requires intentional reflection and planning. Just a little bit of effort in those two areas goes a long way. And when combined with discipline and follow through on that plan, your goals can be achieved. Thanks AE for helping me get more focused!”
-Chris W, USA
“The Ah ha! moment in the Focus and Deep work course for me was the realisation that I need to take the actions necessary to make the start of an activity an inevitability. Starting is always the hardest part, and once I get on a roll, it is usually a sprint to the finish. Thanks AE!”
-Tim K, UK
“I have labored back from debilitating headaches and using your systems I am able to capture a decent bit of my productivity before my injury. I appreciate what you have offered to all of us out here. Because of this I am able to not only do my work as an Anglican priest, but work toward a goal of having a fine art/contemplative photography business.”
-Lawrence L, USA
“This course has helped me return to what is really important. I had strayed from my focused and determined path over the last few months, and this course got me back on track, including putting focus blocks on my calendar, and creating a new board on Trello.”
-Sarah J, USA
“Excellent information about achieving and maintaining focus. Setting blocks of time in my calendar and having a tracking system has increased my productivity three fold. Thanks AE team!”
-William S, USA
“I have learned so much about deep work and focus from the AE team. I have been able to incorporate mindfulness, pomodoro sprints, and Eating the Frog first thing to improve my efficacy and performance. Whenever I take a class I walk away more determined than ever to implement their suggestions and directions.”
-Betsy J, USA
“This has drawn my attention to how the day needs to be managed taken into account “good quality” time and “poor quality” time. The course made me realise that it is better to leave tasks that require much concentration to the good quality time, and do the more mundane tasks in the time when I have cognitive fatigue. It also made me realise that cognitive fatigue is something that needs to be managed, just like our physical fitness and personal health. Thank you AE!.”
-Mike S, South Africa
Frequently Asked Questions
Will this work for people in large bureaucracies, or just entrepreneurs?
This course will work for both. Many of our customers are, as one customer described, the lone wolf in an inefficient, old-fashioned, bureaucratic organization. Finisher’s Fastlane works for both entrepreneurial and corporate settings.
Is this course live?
No, this is an online video course that you can access 24/7 from any device (computer, smartphone, tablet). It includes lifetime access to all the materials, techniques, strategies, videos, worksheets, and more.
How much time will this course take?
You can go through the entire course in one afternoon. So you could be doing Deep Work towards your goals TODAY. Keep in mind that the course will always be there if you need a refresher.
Is this only for Mac?
Nope, this works on any platform. When there’s a difference in setup (between Mac and Windows, for example), we walk you through the steps on each platform.
How is this different from the Rituals System and the Productivity Blueprint?
Finisher’s Fastlane teaches you how to focus and do Deep Work, so you can start and finish the work that gets you to your goals — zero willpower required.
The Rituals System teaches you seven proven rituals that all successful people have in common. It shows you how to eliminate your bad habits and replace them with productive daily rituals.
The Productivity Blueprint teaches you all the mindsets, strategies, and exercises you need to live productively.
When you’ve taken all 3 courses, you have the tools to focus on work that matters, create and maintain rituals that set you up for success every day, and live productively in every area of your life. The courses are complementary, but they each tackle different areas of being an efficient, productive person.
How is this course different from other focus courses out there?
It’s different in 5 key ways:
1) We teach mindsets AND tools (instead of just one or the other).
2) Our course has a lot more technology screencasts that show you how to set up the apps and tools. There are a lot of “power user” settings that 99% of people don’t know about, and we show them to you.
3) Our course has been tested with real people. They aren’t based on how ONE person does something. Our course is based on our work with hundreds of entrepreneurs, corporate workers, solopreneurs, and more.
4) We cater to corporate employees and entrepreneurs. Other courses try to teach something that works for everyone (which we don’t think is possible).
5) Our course has tons of bonuses of relevant masterclasses that others don’t have.
6) You get premium support from us. This is a major benefit of buying from a company rather than an individual person with a product — we have the “people power” to support you.
Are You Ready to Do Deep Work, Finish Everything You Start — and Finally Achieve Your Biggest Goals?
Finisher’s Fastlane is laser-focused on execution. I want you to go ASAP from “dreaming about my goals but don’t know where to start” to “achieving my goals like a pro.”
You can do it. I know that because hundreds of other people have with our system.
The only question now is whether you’ll take the leap.
There are always going to be those people who get their act together and move forward with their lives. You’ve read this far. I think you’re one of those people.
Ask yourself:
“Do I want to be someone who has their stuff together, who does the things they’re supposed to, and who fully achieves their potential? Or do I want to be left behind?”
If you choose to be left behind, you’ll succumb even further to distraction.
Your focus will continue to be relentlessly chipped away at.
Your brain will be ruled by the people who make Facebook and apps addictive.
Your ideas will stay on your to-do list.
But it doesn’t have to be that way.
A dedicated group of people are taking a stand against distraction.
We start projects and follow them through to completion.
We envision what we want to do, and then we make it happen.
We do Deep Work — work that matters.
We make progress toward our goals every single day. Rain or shine.
Will you join us?
-Thanh & the Asian Efficiency team
P.S. This week has been awesome. On Monday, I focused for the first 3 hours of the day on writing SOPs for a new process we just put into place.
My mind wandered a couple times, but I was able to bring it back easily. I didn’t check Facebook, Twitter, or the news — I just gently guided my mind back to Deep Work mode, and kept knocking out SOPs.
On Thursday, I had 12-5pm blocked out for a Deep Work session I call “Strategy and Thinking Time.” I look forward to this time all week.
It’s when I leave all my electronics at home. I stuff my backpack with my Moleskine notebook, my Montblanc pen, and a book. That’s it.
I go to my favorite coffeeshop nearby and order some green tea. And then I spend all afternoon there sitting, reading, and thinking.
When I first did this, it felt weird.
But now I love it. I get to focus on the big picture.
Some of my best ideas and strategies have come from sitting at that coffeeshop sipping iced green tea.
(One example is the idea for this course.)
During these Deep Work sessions, I get to work “on my business,” not “in my business.”
I set aside the world of emails, chat notifications, Skype calls, and team meetings. Those things are necessary and important, but not during Deep Work.
With the ability to step away and get focused, I can generate ideas that help Asian Efficiency grow as a business. And the more that happens, the more people we can help — which is the whole reason AE exists.
What would happen if you had Deep Work time?
Would you feel guilty?
Unable to stop thinking about all the things you have to do — and worrying about what you might be forgetting?
Or is a moot point, because the idea of even 1 hour away from the day-to-day is beyond reach right now?
If any of that is true, that’s a serious problem.
For example, here’s a story about a guy I met at a conference a couple years ago.
He’s a marketing agency owner, and his company does pretty well. He’s talented at what he does, and he’s smart.
But as we were talking the first time we met, it was clear he was really frustrated. He complained about feeling chained to his email and his desk. He hated that he could never focus long enough on strategy to grow his business. (People tell me these things once they find out what I do.)
He knew what he needed to do — become more focused — but he just couldn’t do it.
We ended the conversation with him saying, “Yeah, I really need to figure something out.”
Then a year later, we met again at the same conference. And his situation was essentially the same.
He had hundreds of items on his to-do list, he was stressed out and drowning in work, and his revenue was the same as last year’s.
I asked him what the one thing he wanted to focus on was, and he gave me a list of 5+ huge things he wants to do.
So much for focus.
I’m not trying to pick on him in particular, because this is an extremely common problem.
Being smart and talented doesn’t prevent you from having focus problems.
If anything, being ambitious just gives you a million more ideas than other people might have.
So it’s understandable. But at some point, you have to decide to change.
My question for you is: in a year, will you be 10x as focused as you are now?
Will you be proud of what you’ve accomplished?
Or will you have let another year slip away?
Imagine your future with focus — all the meaningful Deep Work you’ll get done — and then seize this opportunity.
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